Publicis is a French communications group whose stocks are sought-after by investors. Find out more about the company in our comprehensive article.
Publicis, a major Frend communications group, is among the most sought-after stocks on the CAC 40. Thinking about investing in or trading Publicis shares? Read out about the company’s market segments and sales in this comprehensive guide to inform you in your stock exchange strategies.
Founded in 1926 by Marcel Bleustein-Blanchet, the French company Publicis is nowadays the third largest communications group in the world. Publicis has expanded through several strategic acquisitions.
Publicis is organized into four solution areas:
The company relies on several subsidiaries to carry out its activities. Thses include Saatchi & Saatchi, Publicis Worldwide, Bartle Bogle Hegarty, Burrell, Bromley, Fallon, Marcel, Leo Burnett Worldwide, Starcom, Digitas, Spark Foundry, Zenith Optimedia, Digitas, Performics, Spark Foundry, Starcom MediaVest Group, Vivaki, Epsilon, ETO, Rosetta, Razorfish, Pharmagistics, Publicis Life Brands BOZ Medicus Life Brands, Prodigious, and Mundocom.
Publicis is present in more than 100 countries around the world and employs nearly 80,000 people.
The Publicis group's shareholder base is diversified. The most influential shareholders are:
The Publicis SA Group holds 1.40 % of the capital in treasury stock.
With decades of experience, the communications industry leader offers its customers quality services based on its creativity, but also on technological and commercial partnerships with other companies.
In order to remain competitive and to support its development, Publicis has partnered with several large companies. These include Google, Microsoft, Big Fuel, Dentsu, Energy Source and Dassault.
Publicis is a French group that operates internationally. It faces several competitors who are leaders in the field of communication and advertising, such as the world's largest agency WPP, Omnicom, Google, Facebook, Interpublic, IBM, Dentsu, Havas, Deloitte, Alliance Data, and Hakuhodo.
Publicis was able to maintain its level of revenue even during the 2020 health crisis. The group posted revenues of €10,788 million in 2020, compared to €11,001 million in 2019, a decline of only 2%. However, net income, group share, rose from 841 million in 2019, to 576 million in 2020 fisca.
Revenues can be broken down by market share as follows:
The geographical breakdown of the group's revenues is as follows:
Publicis is one of the largest French companies and its shares are included in the CAC40 stock market index. The Publicis share is listed on Euronext Paris in compartment A, in the media agencies sector. The stock market value of Publicis is 13,707 million euros. There are 247,769,038 shares in Publicis. The Publicis share is eligible for SRD and PEA.
The group's position among the world's leaders is an asset for the share. The ranking of companies in the advertising sector influences the Publicis share price.
The group has strengthened its presence in the digital sector with the acquisition of Sapient. Publicis-Sapient's performance against its competitors in this fast-growing sector influences the share price.
The geographical distribution of the group's revenues influences the group's share price. Its positioning on the American market, performance on the European market, and investment in emerging countries allow the group to maintain its reputation.
The publications and results of Publicis' competitors can influence the share price. It is therefore necessary to follow the news of large companies based in strategic markets.
The financial ratios of the Publicis group are generally stable, and offer good visibility on its financial situation. Good management in the face of economic and health crises influences the company's share price.